Content is King

You have heard "content is king". It is true on the Internet. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you've already taken a huge step. However, if your website is a business or catalog website, then you really should make an effort to post some content onto your website which is helpful to readers, free, and relevant to your services or website. If you do this, your site will attract traffic from people looking for information, not just to purchase something. And with increased traffic, you will get increased attention. This also improves search engine ratings.

After your site has been up for a while, go back and take a second look. Ask friends and customers what they think of your website. Can anything be improved? You'll be surprised what you may hear. If something isn't working, fix it. Make it sound better. The other thing that you should also be doing is adding content regularly. Build free resources into your website. This will make your customers and potential customers happy, and it will make you appear to be more important in the eyes of the search engines. Adding articles to your site is a great way to give your customers new and free content. Write about things that they would find interesting, that are relevant to your website.

When many business owners set out to build a website, they start by looking at images, themes, and color schemes. They worry over technology like flash and javascript, wanting their site to be "cool" and outdo the competition. Their focus is on the visual and the interactive elements of the site. They pony up thousands of dollars to designers and coders to get that cool, interactive site they feel they must have, then they get someone in the office who's not busy at the moment to throw together some copy. It's almost an afterthought.

Good content sells a product and make your website show up better in a search. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to ensure it is delivering the intended message. Avoid mistakes in spelling and grammar.

There are many "cool" features and graphics that can be added to a website. These "cool" features alone will not make a website user or search engine friendly. Content is still king.


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